Its key (proprietary) ingredient is Ampli-Ciment Complex. According to the manufacturer,
- Ampli-Ciment Complex: Restores the hair’s inner substance.
- Contouring Polymers: Remodel the fiber’s shape from roots to ends giving hair more body and suppleness
Full ingredients list:
| Ingredient | Function |
|---|---|
| Aqua/water | |
| Sodium laureth sulfate (SLS) | Foaming (controversial) |
| Disodium cocoamphodiacetate | Surfactant |
| Sodium chloride | |
| Glycol distearate | Emulsion stabilizer, Opacifying agent,Skin conditioning agent – emollient, Skin conditioning agent – occulsive, Surfactant – emulsifying agent, Viscosity increasing agent |
| Sodium laureth-8 sulfate | Surfactant – Cleansing Agent (contamination concerns; eye, skin, lung irritant) |
| Cocamide MIPA | Emulsifying, Emulsion stabilizing, Surfactant, Foam boosting, Viscosity controlling |
| Hexylene glycol | Solvent and decreases viscosity |
| Magnesium laureth-8 sulfate | Surfactant – Cleansing Agent (contamination concerns) |
| Sodium oleth sulfate | Surfactant – Cleansing Agent; EMULSIFYING; FOAMING |
| Hydroxypropyl guar hydroxypropyltrimonium chloride | Antistatic Agent; Hair Conditioning Agent |
| Polyquaternium-30 | Antistatic Agent; Film Former; Hair Fixative; FILM FORMING |
| Sodium methylparaben | Preservative- antibiotic and anti-fungal properties (Concerns – estrogenic, Organ system toxicity (non-reproductive)) |
| Carbomer | Thicken and smoothen cosmetics |
| DMDM hydantoin | Preservative – prevents or retards microbial growth (releases formaldehyde, allergy, skin toxicant) |
| Magnesium oleth sulfate | Surfactant – Cleansing Agent |
| Isopropanolamine | Emulsifier, controls pH |
| 2-oleamido-1, 3-octadecanediol | Skin conditioning agent |
| Parfum/fragrance | Scent (irritation concerns) |
The most controversial ingredients are SLS, methylparaben and DMDM hydantoin. See also ingredients to avoid in cosmetics.
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